It’s that time again! At the first of every year, I scour through every ounce of data that I’ve collected in the past 12 months, and analyse the heck out of it.  Most of the time, I’m not surprised, but sometimes, I am! In this case, which you’ll see once you start checking out the real estate analytics from 2016, you’ll see a DISTINCT difference in the Jacksonville vs/ the Nashville markets!

Data like this is why you can’t really listen to what one person is telling you about costs, conversion rates, response rates, etc and expect the same thing to happen to you.  Obviously, the markets are different all over the country, and the costs to do business are as well.

With this being the first FULL year of data from Nashville, and many struggles with partners, inspectors, deals falling apart, I can say that I’m ready to tackle this city in 2017, and WILL improve on these numbers. We have a consistent budget set aside for both markets, and new goals set for 2017.

 

 

 

 

 

 

While these numbers may bore the living daylights out of you, most will find it very intriguing to see what it REALLY takes to deals in this market.

Additionally, when we compare the analytics to 2015 and 2014, for that matter, we can also see that the market is becoming more competitive, but our team is gaining speed and getting better every day at converting sellers into deals, and landing better deals that investors will snatch up in a short second.

Our team focuses on PROFITS, not volume. We want to accomplish more by doing less. We strive to get better at targeting better sellers, negotiating better deals, and following up like noone else in these cities are willing to do.  It seems to be paying off. We’ll keep steaming full speed ahead into 2017, with hopes of adding a third market that we can send up in smoke.

Here’s our numbers in 2 markets (Jax and Nashville) for the 2016 calendar year:

 

Cost Per Lead
Value Per Lead
Cost Per Closed Deal
Total Mail Pieces
Average Reponse Rate
Leads to Contract
Average Purchase Price
Average Sales Price
Average Profit Per Deal
Best Campaign
Conversion Time
# Of Closed Deals
Closing Ratio

Jacksonville 2016

Cost Per Lead : $35.21
Value Per Lead : $249.84
Cost Per Closed Deal : $1837.58
Total Mail Pieces : 120,820
Average Reponse Rate : 1.4%
Leads to Contract : 27
Average Purchase Price : $55,783.51
Average Sales Price : $66,605.84
Average Profit Per Deal : $9,077.56
Best Campaign : MEMBERS ONLY
Conversion Time : 73 days
# Of Closed Deals : 42
Closing Ratio : 69%

Nashville 2016

Cost Per Lead : $87.68
Value Per Lead : $457.23
Cost Per Closed Deal : $2732.66
Total Mail Pieces : 23,848
Average Reponse Rate : .78%
Leads to Contract : 11
Average Purchase Price : $86,190.80
Average Sales Price : $105,300.00
Average Profit Per Deal : $14,250.42
Best Campaign : MEMBERS ONLY
Conversion Time : 55 days
# Of Closed Deals : 6
Closing Ratio : 40%

I actually break down these numbers, what they mean, and how to analyse all of your data for optimal performance for the Members of Property M.O.B. – I even tell you exactly how I improved my closing ratio by nearly 20%! I also give away the Marketing and Analytics Spreadsheet to members that will help you start keeping tabs on your business! if you want to get your own analytics spreadsheet and learn how to start taking control of your business and your profits, then become a member of the MOB today!

Get instant access to all of the tools in our toolbox and get an invitation to our Secret Facebook Group. JOIN THE MOB right now.

 

If you want to see side-by-side of 2016 vs. 2015, keep reading:

 

Cost Per Lead
Value Per Lead
Cost Per Closed Deal
Total Mail Pieces
Average Response Rate
Leads to Contract
Average Purchase Price
Average Sales Price
Average Profit Per Deal
Best Campaign
Conversion Time
# Of Closed Deals
Closing Ratio

Jax 2015

Cost Per Lead : $17.61
Value Per Lead : $137.90
Cost Per Closed Deal : $1202.25
Total Mail Pieces : 85,727
Average Response Rate : 2.98%
Leads to Contract : 38
Average Purchase Price : $52,743.06
Average Sales Price : $64,059.72
Average Profit Per Deal : $9,750.27
Best Campaign : MEMBERS ONLY
Conversion Time : 42 Days
# Of Closed Deals : 36
Closing Ratio : 53%

Jax 2016

Cost Per Lead : $35.21
Value Per Lead : $249.84
Cost Per Closed Deal : $1837.58
Total Mail Pieces : 120,820
Average Response Rate : 1.4%
Leads to Contract : 27
Average Purchase Price : $55,783.51
Average Sales Price : $66,605.84
Average Profit Per Deal : $9,077.56
Best Campaign : MEMBERS ONLY
Conversion Time : 73 days
# Of Closed Deals : 42
Closing Ratio : 69%

Nash 2016

Cost Per Lead : $87.68
Value Per Lead : $457.23
Cost Per Closed Deal : $2732.66
Total Mail Pieces : 23,848
Average Response Rate : .78%
Leads to Contract : 11
Average Purchase Price : $86,190.80
Average Sales Price : $105,300.00
Average Profit Per Deal : $14,250.42
Best Campaign : MEMBERS ONLY
Conversion Time : 55 days
# Of Closed Deals : 6
Closing Ratio : 40%