End of the year reporting is always exciting to me. I love to see how the year shook out, and how my marketing dollars performed. Thankfully, Godfather CRM keeps track of everything for me, and all I have to do is run some reports.
If you don’t know your $ numbers $ for the year, then what’s up? Get with the program.
Here’s the results:
I spent an average of $571 in marketing dollars to close every transaction.
It took 52 leads to get 1 seller under contract. ( A lead in this case is ANYONE who called in and left their information with PatLive).
My cost per lead was $26.00
My average profit on every closed transaction was $5,833.55
The average purchase price with my seller was $44,727.00
The average purchase price with my buyer was $53,600.71
My best performing Marketing Campaign was from the VACANT HOUSE Mailing List and in Second Place was my WEBSITE.
On average, it took me 51 days to convert a seller lead into a contract/new transaction.
As I sit here at my MOB CAVE, still a little hungover from the New Years Eve party that we threw at our house, I’m making some new plans for 2015 that will include abandoning some of my campaigns that didn’t perform so well, and adding a few new ones.