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  • Real Estate Lead Generation

2014 Lead Generation Statistics


End of the year reporting is always exciting to me. I love to see how the year shook out, and how my marketing dollars performed.  Thankfully, Godfather CRM keeps track of everything for me, and all I have to do is run some reports.

If you don’t know your $ numbers $ for the year, then what’s up? Get with the program.

Here’s the results:

I spent an average of $571 in marketing dollars to close every transaction.

It took 52 leads to get 1 seller under contract. ( A lead in this case is ANYONE who called in and left their information with PatLive).

My cost per lead was $26.00

My average profit on every closed transaction was $5,833.55

The average purchase price with my seller was $44,727.00

The average purchase price with my buyer was $53,600.71

My best performing Marketing Campaign was from the VACANT HOUSE Mailing List and in Second Place was my WEBSITE.

On average, it took me 51 days to convert a seller lead into a contract/new transaction.

As I sit here at my MOB CAVE, still a little hungover from the New Years Eve party that we threw at our house, I’m making some new plans for 2015 that will include abandoning some of my campaigns that didn’t perform so well, and adding a few new ones.

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  1. Todd Hutcheson January 21, 2015 at 1:41 pm - Reply

    Tracy, on the 52 leads for one seller contract. That does not take into account referrals, leads from your website or from ibuyhomes.com?

  2. Tracy Caywood January 21, 2015 at 2:03 pm - Reply

    That includes every lead that comes into my system, so yes it would include those too.

  3. Alex P. Louis EA January 30, 2015 at 3:56 am - Reply

    How do I join the MOB?

  4. Tracy Caywood January 30, 2015 at 4:04 am - Reply

    I wondered when you were gonna come around, Alex P. Louis EA!!

  5. jelena February 15, 2015 at 7:03 am - Reply

    This is very impressive. I wonder how you developed a vacant house list? I am writing from Australia and I have no idea of how I’d go about putting together a vacant house list. Best regards

    • Tracy Caywood February 20, 2015 at 5:23 pm - Reply

      I have access to a vacant house database, but you can certainly pay someone to do “Driving for Dollars” for you to collect addresses of vacant houses.

  6. Jason Dobbins October 29, 2015 at 9:59 pm - Reply

    For your website campaign how much of that was from ppc verses organic page rank?

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