Attention: Is thee buy houses trademark infringement a hoax?? Some things stop me dead in my tracks. Not many, but some. THIS is definitely one of those times and I had to stop what I was doing and immediately write this entry to share with all of you. I’m trippin’.
What is Trademark Infringement?
Trademark is a symbol, word, or words legally registered or established by use as representing a company or product. Infringement occurs when someone uses that phrase without authorization from the owner.
The phrase “We Buy Houses” has been a phrase for as long as I can remember. It has never been trademarked by anyone. Then some genius comes along in 2014 and tried to claim that very common phrase as being exclusive to him and his company. Didn’t he do a little research to discover how many thousands of real estate wholesalers all over the country are using this phrase in their marketing?
Question from a Fan
A fan of the MOB sent me a very simple email that said “I got an email from (Name Being concealed for obvious reasons) today saying I have to quit using we buy houses in all my advertising because he has it trademarked? Is that even possible and now what do I do? it’s in all of my marketing!!!”
My first reply to him was “HAHAHAHAHAHA He can’t do that. That’s stupid.” And I went on about my day. At that time, I was pretty sure that I was right. Until he sent me the NEXT email.
The Threat was Real
Then within 5 minutes, I received another email from him that made me raise my eyebrow. He forwarded me the email that he received from this person. Here it is for your viewing enjoyment (try not to shit in your pants, please).
So as you can see from the above email, this guy is claiming that the phrase “We Buy Houses” belongs to him through a Federal Trademark. I looked this up myself on the Federal Trademark website. And SURE AS SHIT, it’s a trademarked phrase!!! I cannot believe what I’m seeing here.
I mean, who DOESN’T use the phrase “We Buy Houses” in their real estate marketing? And just how far can this We Buy Houses trademark infringement be enforced?
We Buy Houses Trademark Infringement Update
A few years later…. Ok my fellow real estate investor friends. So the story is told, this person was using scare tactics and threats to try to “claim” the We Buy Houses phrase as his own. This was quite intimidating to many real estate wholesale investors. It forced a lot of them to stop using the phrase. Facebook even shut down any Pages that used this phrase in their copy.
This never went anywhere. In fact, this person wasn’t able to enforce this trademark or claim that he was the one who owns any rights to it. SO everyone, please carry on with your message of “We Buy Houses”. You’re safe!
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