Cost Per Lead
Value Per Lead
Cost Per Closed Deal
Total Mail Pieces
Average Reponse Rate
Leads to Contract
Average Profit Per Deal
Conversion Time
Closing Ratio
Postcards to Closing Ratio
Offers to Contract Ratio

2014

Cost Per Lead : $26.00
Value Per Lead : $518.22
Cost Per Closed Deal : $571.00
Total Mail Pieces : No Data
Average Reponse Rate : No Data
Leads to Contract : 52:1
Average Profit Per Deal : $5,833.55
Conversion Time : 51 Days
Closing Ratio : 67%
Postcards to Closing Ratio : No Data
Offers to Contract Ratio: No Data

2015

Cost Per Lead : $17.61
Value Per Lead : $137.90
Cost Per Closed Deal : $1202.25
Total Mail Pieces : 85,727
Average Reponse Rate : 2.98%
Leads to Contract : 38:1
Average Profit Per Deal : $9,750.27
Conversion Time : 42 Days
Closing Ratio : 53%
Postcards to Closing Ratio : No Data
Offers to Contract Ratio: No Data

2016

Cost Per Lead : $35.21
Value Per Lead : $249.84
Cost Per Closed Deal : $1837.58
Total Mail Pieces : 120,820
Average Reponse Rate : 1.4%
Leads to Contract : 27:1
Average Profit Per Deal : $9,077.56
Conversion Time : 73 days
Closing Ratio : 69%
Postcards to Closing Ratio : No Data
Offers to Contract Ratio: No Data

2017

Cost Per Lead : $64.51
Value Per Lead : $249.08
Cost Per Closed Deal : $3,125.00
Total Mail Pieces : 169,297
Average Reponse Rate : .72%
Leads to Contract : 28:1
Average Profit Per Deal : $12,066.00
Conversion Time : 68 Days
Closing Ratio : 58%
Postcards to Closing Ratio : 6,772:1
Offers to Contract Ratio: 10:1

 

Cost Per Lead
Value Per Lead
Cost Per Closed Deal
Total Mail Pieces
Average Reponse Rate
Leads to Contract
Average Profit Per Deal
Conversion Time
Closing Ratio
Postcards to Closing Ratio
Offers to Contract Ratio

2014

Cost Per Lead : No Data
Value Per Lead : No Data
Cost Per Closed Deal : No Data
Total Mail Pieces : No Data
Average Reponse Rate : No Data
Leads to Contract : No Data
Average Profit Per Deal : No Data
Conversion Time : No Data
Closing Ratio : No Data
Postcards to Closing Ratio : No Data
Offers to Contract Ratio: No Data

2015

Cost Per Lead : $275.82
Value Per Lead : $1841.77
Cost Per Closed Deal : $2096.27
Total Mail Pieces : 21,354
Average Reponse Rate : .17%
Leads to Contract : 6:1
Average Profit Per Deal : $13,997.52
Conversion Time : No Data
Closing Ratio : 83%
Postcards to Closing Ratio : 4,270:1
Offers to Contract Ratio: No Data

2016

Cost Per Lead : $87.68
Value Per Lead : $457.23
Cost Per Closed Deal : $2732.66
Total Mail Pieces : 23,848
Average Reponse Rate : .78%
Leads to Contract : 11:1
Average Profit Per Deal : $14,250.42
Conversion Time : 55 Days
Closing Ratio : 40%
Postcards to Closing Ratio : 8,949:1
Offers to Contract Ratio: No Data

2017

Cost Per Lead : $52.33
Value Per Lead : $137.27
Cost Per Closed Deal : $5,560.00
Total Mail Pieces : 47,369
Average Reponse Rate : .90%
Leads to Contract : 47:1
Average Profit Per Deal : $14,585.00
Conversion Time : 45 Days
Closing Ratio : 44%
Postcards to Closing Ratio : 11,842:1
Offers to Contract Ratio: 14:1