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How do you measure success

How Do You Measure Success?

How do you measure success in your real estate business?  

Do you even measure anything at all?  If you’re not, then tell me WHY?  How can you sleep at night without knowing how your business is performing? I can help you solve this problem right now!

Before 2010, I used to write everything down on sticky notes and in spiral notebooks. I thought I was a cool kid.  I loved to open up my notes and see scribbly marks all over the place. It made me feel really important. I felt busy. I felt productive.


I’m just kidding. That was total chaos. I would lose leads, lose phone numbers, forget what I said to sellers, forget what I offered, and never cared if I heard from them again. WOW!  I don’t know how I made it that long in the business.  Over the past 5 years of my 17 year career as a wholesaler, I’ve learned that there’s a wrong way and a right way to do everything.  There’s also an easy way and a hard way. (Sorta kinda the same thing).

There are hundreds of moving parts to being a successful real estate investor.  Everything starts by locating prospects.  And its the single most important part of your business. You have to have a handle on this step, or else you WILL fail. I hate to put it that way, but it’s the truth.


Additionally, locating prospects costs money.  Money that you spend your time , knowledge and energy to earn.  You should respect every dollar that you bring in, and value every dollar that you spend.  Once it’s gone, it’s gone.


Godfather CRM tracks every single dollar out, and every dollar in.  It also links your dollars to specific marketing campaigns, specific leads, and specific transactions. By creating a daily habit of reporting your expenses, and updating your marketing campaigns, you’ll very quickly have an eye opening moment when you review your reports and learn how your money is working (or not) for you.

Tracking your marketing metrics isn’t the only benefit of using Property M.O.B.’s Godfather CRM.  Check out this article for the 9 Most outstanding features that Godfather CRM has to offer.


You can also jump right in and check out Godfather CRM for yourself by taking it for a FREE Test drive. The demo account allows you to login, create seller leads, buyer leads, transactions, vendors, tasks, and marketing campaigns. You can have a look at a LIVE account to see that Godfather CRM is the perfect fit for you!

how do you measure success

I honestly don’t know how I did so well without a lead management software and something to track my marketing campaigns.  I’m just thankful to have started running my business properly when I did. I may have been nuts by now (well….never mind that).

People are always amazed when i share the data that I know about my business.  Hell, I’m even amazed when I look at the data every month.  I know where I’ve been, where I’m going, and how to get there!  You should be doing the same.

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You're being chased by an evil zombie clown that wants nothing more than to eat your brains... You decide to try to take him on with your shotgun. The zombie rips the guns from your hands, and you panic. You pick up a mallet. You start swinging. Do you defeat the zombie or do you get made into zombie dinner? Try your luck to find out if you can defeat the zombie or not. P.S, these percentages are coupons you can use on your next Property MOB purchase if you are victorious...
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