Do you even measure anything at all? If you’re not, then tell me WHY? How can you sleep at night without knowing how your business is performing? I can help you solve this problem right now!
Before 2010, I used to write everything down on sticky notes and in spiral notebooks. I thought I was a cool kid. I loved to open up my notes and see scribbly marks all over the place. It made me feel really important. I felt busy. I felt productive.
I’m just kidding. That was total chaos. I would lose leads, lose phone numbers, forget what I said to sellers, forget what I offered, and never cared if I heard from them again. WOW! I don’t know how I made it that long in the business. Over the past 5 years of my 17 year career as a wholesaler, I’ve learned that there’s a wrong way and a right way to do everything. There’s also an easy way and a hard way. (Sorta kinda the same thing).
There are hundreds of moving parts to being a successful real estate investor. Everything starts by locating prospects. And its the single most important part of your business. You have to have a handle on this step, or else you WILL fail. I hate to put it that way, but it’s the truth.
Additionally, locating prospects costs money. Money that you spend your time , knowledge and energy to earn. You should respect every dollar that you bring in, and value every dollar that you spend. Once it’s gone, it’s gone.
Godfather CRM tracks every single dollar out, and every dollar in. It also links your dollars to specific marketing campaigns, specific leads, and specific transactions. By creating a daily habit of reporting your expenses, and updating your marketing campaigns, you’ll very quickly have an eye opening moment when you review your reports and learn how your money is working (or not) for you.