Probates can be sensitive matter for some people.  You never know who’s on the other end of your marketing.  The recipient. But isnt that the case for any group of distressed sellers?  Isnt it true that you may offend any type of seller with your direct mail efforts? Yes!

Let’s talk about how to market to Personal Representatives of Estates, without rustling their feathers (well, most of them). In this video, I talk about pissing people off no matter what you mail them. It doesnt mean that EVERYONE will get pissed off, only a small percentage.  My point is to NOT let those people deter you from your marketing plan and goals to get houses under contract.

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