I’m going to tell you what to do when your real estate marketing doesn’t work. So pay attention. It’s very simple.

You Expect More Than Your Budget Allows

Real Estate Marketing

Let me get on my soap box for a minute and rant about people that say “I have $500 to spend on marketing. What should I spend my money on to make sure that I get a deal”?  OH MY GOD. This makes me want to scream. You can’t rely on a one time marketing campaign to make anything happen. I mean, its POSSIBLE that you could land a deal or two with a $500 ONE TIME budget to get started, but don’t plan on it.

 

You Stay on a Sinking Ship

Real Estate Marketing

Now that that’s out of the way, let’s talk about the real issue at hand, which is when you’re marketing consistently and the deals aren’t coming.  What should you do?

Let’s say you have 2 or 3 campaigns going at once, and picking up 2 or 3 deals every month, but you don’t know which one of those campaigns are working?  You should always be tracking how much money you’re spending on your marketing campaigns, and what type of results and profit you’re getting in return.  By doing this, you can focus MORE on the campaigns that are working and abandon the ones that aren’t.


If the marketing campaigns aren’t producing results, then you WHACK EM.  My general rule of thumb is that if I spend $1000 on a marketing campaign, I want to have closed at LEAST one deal and make $5,000.00 or else I’m not going to continue with that campaign.

So how do you do this? It all comes down to one simple rule.

You Need to Track Your Real Estate Marketing Results

Real Estate Marketing

Implement an effective and easy to implement tracking system into your business!  This is where Godfather CRM comes into action and DELIVERS exactly what you need to make those decisions about your marketing.

Godfather CRM (Property MOB’s customized CRM) has a campaign module built in, where you can easily monitor and track your marketing campaigns from the start.  In one click, you can determine how much money you’ve spent, how many leads you’ve gotten, and how many of those leads have resulted in a closed transaction.