I’m the analytical type. I like to keep track of everything. It helps my business grow, it helps me determine what areas to focus on, and what areas to let fade to black.
Being able to tap into this type of data will really allow you to hone in on the best performing campaigns, the sellers with the highest level of motivation, and the cash buyers that can make decisions quickly. These are all things you need to be a successful real estate investor.
Just by measuring these 10 items, I’m able to make an informed decision on whether to continue spending my money on this particular marketing campaign. As you can see by the results from this infographic, the results were positive and my decision to proceed with this campaign was easy. YES all the way!
In the infographic, there are 10 metrics that are identified from just a single marketing campaign (Evictions) that was tracked using “The Godfather” CRM. It’s the CRM that I’ve used to manage my leads, transactions and marketing campaigns for the last 7 years.
How are you keeping track of your campaigns?
Can you confidently report on the findings of your marketing campaigns and know this much data without doing any additional work?
If your answer is yes, then congratulations! We should get together sometime and compare campaigns.
If your answer is no, then I want to encourage you to start using a CRM in your business. It’s easy to develop some simple habits that will allow you to make more informed decisions about where your money and efforts are going.
Leave me a comment and let me know what you’re using to keep track of your campaign dollars!