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Lead Generation Statistics

This is my Official Lead Generation Stats Post on the Property M.O.B. blog. It’s one of my favorite posts to write, as it signifies 2 things.

  1. The previous year is over and in the books.
  2. The new year is upon us.

Looking closely at the Lead Generation Statistics can be overwhelming to many people. You can clearly see how things are changing right before your eyes.

Knowing your numbers and how they affect your business can really make a difference.

20142015201620172018
Cost Per Lead$26.00
$17.61$25.21$64.21$88.82
Value of Lead$518.22$137.90$249.84$249.08$364.74
Cost To Close$571.00$1202.25$1837.58$3125.00$3511.19
Leads to Closing Ratio52:138:127:128:148:1
Average Profit$5833.55$9750.27$9077.56$12066.00$14419.00
Direct Mail Response Rate3.68%2.98%1.4%.72%.44%
Days to Convert5142736849
Percentage of Leads
Converted
3.55%3.04%

By the time I write this post, I’ve analyzed the SHIT out of my previous year, ripped it apart, and discovered areas that need improvement.  After I analyze my data, I have a meeting with my team, and we decide on our goals for the upcoming year, and look for new ways to improve the business.

Without knowing the facts and the data about your business, there’s no way to tell which direction you need to travel to get to the next destination.We wall want to improve our business, and be more efficient. To do that, you MUST KNOW YOUR NUMBERS.

Alof of truth can be told when you look at the statistical data from the last 4 years! All I can tell you is to KNOW YOUR NUMBERS and you’ll know your business like a real business owner should.

Never step into the new year unknowingly.

6 thoughts on “Lead Generation Statistics”

  1. Absolutely love seeing a fellow female entrepreneur who loves her statistics! While I love my number-crunching, I find that I can lose my head in it. How do you (and your team) decide which stats are the ones you want to pay attention to?

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