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Determining your seller’s motivation is one of the biggest challenges in the pre-screening as a real estate investor, and also THE most important factor in the equation.  Study this list of 37 motivated seller trigger keywords and listen carefully for your seller to say any one (or a variation) of them.  This will be an indicator that they may have some motivation. PERSUE these leads!!

  • Divorce
  • Relocated/Relocation
  • Too Many Repairs
  • Inherited
  • Probate
  • Death in the Family
  • Illness
  • Foreclosure
  • Payments are Behind
  • Insurance Cancelled
  • Can’t Afford it
  • Don’t Know What To Do
motivated seller trigger keywords
  • Tore the House up
  • Condemned
  • Unsafe
  • Was Left to Me
  • Don’t Want it Anymore
  • Don’t want to deal with it
  • I’ve never lived there
  • Payments are too high
  • Delinquent Property Taxes
  • Can’t Decide
  • No Insurance
  • Bankruptcy
  • Don’t Have Time
motivated seller trigger keywords
  • Can’t Maintain It Any More
  • Value Going Down
  • Bad Tenants
  • Make Me An Offer
  • Need to Sell
  • Get Rid Of It
  • Eviction
  • Tax Sale
  • Vacant
  • Letter from Attorney
  • Upside Down
  • Makes Me Mad
motivated seller trigger keywords
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